When you are waiting for the SEO that you have done on your website to kick in and generate sales, you may want to consider paid advertising to bring some quick sales in the meantime. There are various places you can use paid ads to boost your sales and online visibility. Whether you use Google AdWords or any other one, you will want to use a reputable agency to optimise and monitor your campaign. Doing so can help you maximise your return on investment and plug the gap till your SEO becomes effective.
Advertise On Google
Google has many different types of ads that you can utilise for your business, and they can show on various properties, including search results or YouTube. Some of the different ads you can use include:
- Text Ads
- Responsive Search Ads
- Image Ads
- Video Ads
- Dynamic Search Ads
- Shopping Carousel
You can achieve an excellent return on your investment when your campaign runs well, and it can be lucrative for your business to use these ads for advertising and generating sales.
Facebook Ads
Facebook is an excellent social media platform to use for your advertising, so you can utilise getting your products or services in front of the two billion active monthly users. They have similar ads to Google, and when advertising on Facebook, your ads can also appear on other Facebook properties, including Instagram. You can target your audiences with laser-like precision, using various factors such as:
- Age
- Sex
- Location
- Occupation
- Religion
- Marital Status
- Likes
- Activity
You can also use Facebook to interact with your audience, and it is an excellent tool to use for customer service. If your company has a Facebook profile and does not do a lot with it, you may want to consider using the power of Facebook to help grow your business.
When your company targets other businesses with the products or services you supply, you may want to consider paid ads on LinkedIn, the professional business networking platform. The platform has over 300 million active monthly users, and you can get your ads in front of the decision-makers of the business. They have various types of ads you can use, and as with any other platform, you can achieve excellent returns with a well-optimised campaign.
Using paid adverts is an excellent way to boost your business, but it is a steep learning curve. As such, use the services of a professional and reputable agency, and they can help you realise some fantastic returns on your investment.
